Jerusalem's second largest mall is due to open in April 2011 in the Ramot neighborhood. Jerusalem Mayor Nir Barkat, Phoenix Insurance CEO Eyal Lapidot and Promall Malls Management CEO Ofer Shechter attended the center's inaguration ceremony on Tuesday evening.
The mall is owned by Phoenix Holdings Ltd. of the Tshuva Group (70%) and Bayit Chadash Beyerushalaim Ltd. (30%), and designed by Architect Naama Malis, who also planned the Givatayim and Kfar Saba malls. Its commercial area will be 22,000 square meters (about 237,000 square feet) over three floors.
Ramot Mall is located on the west side of Golda Meir Boulevard, one of Jerusalem's main highways, which carries some 42,000 vehicles each day. It also constitutes a bottleneck for those trying to reach the city center and south, towards Givat Ze'ev, Givon and Ramot. Golda Meir Interchange, which connects Highway 1 (Begin Highway) to Highway 443, is just a few minutes' drive from the mall.
The mall will also offer 650 parking spaces in a protected three-floor car park and open parking lot.
A third floor was later added to the project, making the Ramot Mall the second largest in the city after the Malcha Mall, operated by the Azrieli Group.
Alon Holdings Blue Square Israel Ltd. has rented 7,200 square meters (77,500 square feet) for a range of stores following the American "shop in shop" concept like Walmart. A number of well-known brands are included in one area, so shoppers can enjoy a wide range of products under one roof. The Ace chain, Super-Pharm and Fox have also rented space.
Fashion stores at the mall include Nine West, FOX, To Go Shoes, Crocs and Lord Kitsch. The mall will also include a number of familiar cafes and restaurants, Leumi Bank, Discount Bank and Steimatzky.
The Ramot neighborhood has some 50,000 residents, and another 13,000 live at Givon and Givat Ze'ev. Together with the other north Jerusalem neighborhoods, some 300,000 people living within 10 minutes' drive will be served by the new mall, including the secular, religious and ultra-Orthodox populations.