Israeli falafel chain Falafel Ba'ribua ("square") aims to follow in the footsteps of Max Brenner andAroma cafés and take New York City by storm, Yedioth Ahronoth reported Monday.
The chain, which has eight branches in Israel ,plans to add four new local venues in the next few months, alongside its expansion to the United States.
Starting December, falafel-hungry New Yorkers will be able to satisfy their craving by stopping at the corner of 57th Street and Third Avenue, where the first NYC location will be.
Falafel Ba'ribua's US venues will be called "Kululu," and the owners are already eyeing additional locations in Times Square and Manhattan's Upper West Side.
Ownership of the New York operation is divided between Falafel B'aribua owners Guy Yakar and Gerry Tamir, and Israeli interior designer Ilan Weisbord, who designed Aroma's NYC locations.
Kululu's culinary focus will also include health food in general, and not just ethnic foods.