After Shiri Maimon and Ninet Tayeb, now it's Ivri Lider's turn to represent Israel at the MTV European music awards in the Best European act category. The event will take place in Madrid on November 7, 2010. Lider won MTV's online vote, beating Carolina, Hadag Nahash, Sarit Hadad and Infected Mushroom for the honor.
The song he has chosen to represent him in the cmetition is 'Jesse' and he will be competing against artists like Enrique Iglesias and Russian singer Dima who won the 2008 Eurovision song contest.
Sources within the music industry claimed on Monday that Lider's nomination fails to comply with the competition rules because Lider's song 'Jesse' was released two years ago, whereas songs requested for the competition should have been released no earlier than 2009.
Dvir Bar, MTV spokesperson in Israel from Ananey Tikshoret media group, had the following response:
"We are sorry that self interested parties are misleading the public with partial bits of information. The song 'Jesse' was released in the local market two years ago, but was re-released to the international market, which is an accepted release method on the international music scene".