Take a bus from Toronto to Tel Aviv
New campaign in Canada features motor coaches to and from airport with full-sized graphics of Israeli cities
If you are a frequent traveler to and from Israel, you can now enjoy a ride to and from the airport on a very special bus which will gave you a taste of Israel – in Toronto.
The Israel Government Tourism Office – Canada has launched a new campaign which will feature new Air Express motor coaches featuring full-sized graphics of Tel Aviv and Jerusalem.
The buses will take business and vacation travelers transferring to and from Toronto's Pearson International Airport. Along with the pictures is the slogan “There's a little bit of Israel in all of us. Come find the Israel in you.”
The campaign will last through mid-February 2011. The Israel tourism graphic is wrapped around the entirety of the coach bus, which transports approximately 500,000 travelers annually from terminals at Pearson International Airport to Toronto's downtown and leading hotels.
The buses depart Pearson International Airport every 20 minutes, seven days a week.
Oded Grofman, Consul for Tourism, Israel Government Tourist Office – Canada, said in a statement: “We are very excited about our new Israel tourism bus-wrap, which we hope will be a powerful call-to-action to all who see the bus in Canada's number one travel market to visit Israel. The mobile campaign comes during what is on track to be the best year ever for Canadian travel to Israel.”
Reprinted with permission from Shalom Life
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