To borrow the trinity paradigm from Saul Alinsky's "Rules for Radicals", the "Have-a-Little, Want Mores", otherwise known as the middles class, are being pushed down the socioeconomic ladder away from the "Haves" and in the direction of the "Have-Nots". This frightening awareness is what is causing otherwise apathetic Israelis to finally raise their voice in protest.
The real problem with the protests is not the fact that Israelis are finally waking up, but rather, the belief that the cause of the deteriorating situation is the government. Although it's true that new government policies may alleviate the problems, the fact is that government policy alone is not a panacea for the deeper social problems that not only plague Israel but also many Western countries.
The first of these problems is the growing focus on "me" as opposed to a genuine concern for others. This can be seen in various ways throughout Israel; for example, the growing percentage of secular Israelis shirking army responsibility (in addition to the already high percentage of Haredi men), the low per capita charitable giving amongst Israelis despite the growth in wealth through the years, the continued aggressive behavior on the increasingly more crowded roads, as if no one else exists but "me and my car", the more than five-year disregard for the roughly 10,000 Israelis forcibly removed from their homes in Gaza and thrown into a life of misery, and so on.
One of the leaders of the protests was recently quoted as saying "It's about changing the entire approach to what the country can do for its people". Not only does this assume that the source of the problem is the government but also that the government needs to serve us better. This brought to mind the exact opposite quote from JFK's inaugural address, "Ask not what your country can do for you - ask what you can do for your country." In other words, the emphasis should be on collective responsibility and in helping to improve the wellbeing of others.
The Jewish angle
This of course is a very basic Jewish message, beautifully expressed by Natan Tzulman in his book "Thoughts and Views in Judaism." Tzulman says that in the Western approach to life man looks at the world around him in order to understand how he can better utilize the world for his own pleasure and to make his life more enjoyable, while in the Jewish approach man studies the world around him in order to understand how he can contribute in helping to make the world a better place. Based on this, a large portion of the Jewish state is sadly acting in a very un-Jewish way.
Another problem is the lack in Israel of what is known as "histapkut", best defined as "contentment with one's lot". This trait, which has been widely praised by Jewish sages throughout the ages, means that a person should not only be happy with what he has but that he should happily live within his means. This doesn't suggest that a person should stop striving to improve his lot, but rather, this should be tempered by an awareness of what is truly important. In other words, one should clearly know the difference between "needs" and "wants."
With this in mind I spoke with a protester earlier today in the tent community set up in the center of Jerusalem who said that even if he wanted to take his children on a vacation to Eilat, he couldn't as it's simply too expensive. Of course my answer to him was "don't go." Although such a trip may be enjoyable, it's certainly not something that one needs. Unfortunately in this regard Israel has been heavily influenced by the Western consumer mentality and the belief that the purchase of more and more "things" – be it the latest iPhone, an American style refrigerator or a vacation trip to Europe – regardless of one's financial situation, will somehow bring happiness.
There's also a touch of greed in Israel. Many businesses charge exorbitant prices as they know they can get away with it. This is not only related to the problem of souring housing prices but also to the outrageous prices charged for many children's attractions, the frightening prices charged by contractors for apartment renovations, or the outlandish prices charged to families for a simple kibbutz guest house.
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