The TechCrunch competition has been known to be a huge booster for new startup companies, both those who win and those who don't but manage to create a buzz and gain exposure for their ideas and products.
Israeli companies have enjoyed huge success in the recent TechCrunch events: Soluto won the first prize last year, and BillGuard reached the second place earlier this year.
The names of the participants in September's conference have yet to be released, but it's safe to assume that Israel will have an impressive representation this year as well.
"TechCrunch has been seeing the Israelis develop greater abilities and presence in the competition over the years," explains Roi Carthy, TechCrunch's Israeli correspondent and the move's initiator.
"This year the Israeli companies will have their own area, which will be branded slightly differently – with the colors of the flags of Israel. I have been trying to make this happen for years."
The exhibition's Israeli complex is expected to attract companies that have failed to reach the official competition, which includes only 20 startups.
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