The Freelance Council of the Society of American Travel Writers (SATW) will meet in Israel
in January 2012.
As many as 100 leading US and Canadian travel journalists, broadcasters, photographers and filmmakers are expected to spend a week and more touring Israel from north to south.
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SATW is the world's largest organization of travel journalists and travel promoters, and destinations worldwide compete fiercely to attract its attention.
SATW has held two conventions in Israel - in 1983 and 1998, but the 2012 meeting will be the first ever attended purely by the travel journalists who have the power to persuade and change consumers' minds about where to travel.
"We are thrilled to welcome the SATW Freelance Council to Israel," says Haim Gutin, Israel tourism commissioner, North and South America, "and we'll be ensuring that the participants have the opportunity to see the beauty, inspiration, excitement and sophistication Israel offers."
The year 2010 was the best ever for tourism to Israel, a remarkable phenomenon at a time when tourism to many destinations – domestic and international - has been devastated as a result of the global economic slowdown.
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