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'Power Rangers, above all, are friends'
Photo: Avishay Zigman

Power Rangers: The power of a brand

(Video) As they enter their 18th season, popular superheroes return to Israeli television screens. So what is it about this brand that makes it so successful over the years?

VIDEO - This past summer, the popular Power Rangers have returned to Israeli television screens.

 

They've entered their 18th season, making it an intergenerational show, a show that conquered our generation in the 1990s and is now swaying our children's generation.

 

So what is it about this brand that makes it so successful over the years?

 

Reporter: Sivan Raviv; Camera: Avishay Zigman; Editing: Yoav Gershon

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פרסום ראשון: 01.20.12, 13:47
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