Exent, Tata to launch Android service in India - Israel Business, Ynetnews

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Android phone Photo: Ziv Kitaro
Android phone Photo: Ziv Kitaro

Exent, Tata to launch Android service in India

Israel's Exent and Indian cellular giant will partner to offer mobile game subscription service to India's Android users

Meir Orbach, Calcalist
Published: 03.01.12, 15:21 / Israel Business

Indian mega-corporation Tata and Israeli games-on-demand provider Exent are partnering to offer India's Android users mobile game subscription services, the companies announced on Monday at the Mobile World Congress (MWC) in Barcelona.


According to the agreement, Exent will provide Tata's communications division, Tata DoCoMo, with mobile game-service management technology. The agreement will bring Indian Android users all-you-can-eat subscription services for a variety of games on Google's operating system, Android, without having to download the applications.


Recently Calcalist reported that Exent was forced to lay off 35 of its employees following Verizon's withdrawal from an agreement with the Israeli company. The new agreement with the Indian cellular giant may offset the damages from the Verizon deal.


Exent was founded in 1992. The Israeli-based company develops game distribution channels for end users via cellular providers and broadband carriers and provides free, ad-supported offerings to end users. Currently, the company has some 130 employees. To date, the company raised about $35 million from investors such as Cisco, Intel Capital and others.


  • Click here to read this report in Hebrew




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