IUDM (Hayehudim)
צילום: ירון ברנר
Israeli rock band's song featured in Fiat ad
Automobile manufacturer Fiat features song by Israeli band IUDM (Hayehudim) in new US ad
Israeli pride: A new TV commercial of the Fiat car manufacturer chose to feature a song by the Israeli hard rock band, Hayehudim, known overseas as IUDM.
The song "You Hurt Me Anyway" is the English version of a song from the band's 2007 album, "Forte."
Watch the ad with the IUDM song
The ad was released online several weeks ago, and is expected to be broadcast on US television, in spite the fact it is in Italian. The band's PR office said the commercial was made in Italian to maintain its authenticity, since Fiat is an Italian car.
The connection between the band and Fiat was made after the band's performance in 2011 SXSW festival in Texas. Oversees, the band performs its songs in English.
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