Israel-based multidiscipline environmental consultancy firm Hazmat has launched a unique project in April, meant to virtually "repay" nature for the paper it uses in its projects.
The "Tree for Tree" project sees the company plant a tree in one of the Jewish National Fund's forests across Israel ,to mark the completion of each of its projects.
The JNF encourages planting activities through various programs, such as "Forester for a Day "and has been focusing most of its efforts towards restoring the Carmel region, in wake of 2010's devastating Carmel Forest fire .
The fire, which raged for four days and nights, claimed 44 lives, forced the evacuation of nearly 17,000 people and consumed 8,650 acres of land and natural forest.
Hazmat states that it aims to minimize its own impact on the environment: "Every project we head ends up requiring several kilograms of paper. This is our chance to give back to the environment and reduce our impact on the planet," Hazmat CEO Dr. Alex Cohen said.
"We hope many other companies will follow our lead," he added.
Hazmat plants the trees under its clients' names; and the special JNF citations, awarded for each tree planted across Israel, are then displayed in the company's "virtual forest."