Dead Sea Laboratories is expanding its international activity and has recently entered seven new markets: Poland, Italy, Switzerland, Korea, Greece, Denmark and Cambodia.
The company's activity currently spans over 35 countries through franchises, distributors and stores (in Berlin and Budapest).
According to AHAVA CEO Yacov Ellis, "We entered Poland in the first stage through the Super-Pharm chain, and in the meantime it's going well.
"In Italy, where we have not been active for several years, we re-entered through a new distributor into several pharmacy chains. Our re-entry to the Italian market joins our presence in other strategic markets like the United States, France and Germany.
"In Phnom Penh, the Cambodian capital, we are operating through a franchisee's store, which we design – similar to our activity in Singapore."
Ellis adds that the stores are a marginal part of the expansion and that the focus is on sales through pharmacies. The company's sales volume stands at NIS 200-300 million ($51-77 million) a year, and AHAVA expects a 10% growth in sales in the coming year.
AHAVA is a cosmetics company that manufactures beauty products which contain minerals from the Dead Sea area.