AHAVA
Dead Sea Laboratories is expanding its international activity and has recently entered seven new markets: Poland, Italy, Switzerland, Korea, Greece, Denmark and Cambodia.
The company's activity currently spans over 35 countries through franchises, distributors and stores (in Berlin and Budapest).
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According to AHAVA CEO Yacov Ellis, "We entered Poland in the first stage through the Super-Pharm chain, and in the meantime it's going well.
"In Italy, where we have not been active for several years, we re-entered through a new distributor into several pharmacy chains. Our re-entry to the Italian market joins our presence in other strategic markets like the United States, France and Germany.
"In Phnom Penh, the Cambodian capital, we are operating through a franchisee's store, which we design – similar to our activity in Singapore."
Ellis adds that the stores are a marginal part of the expansion and that the focus is on sales through pharmacies. The company's sales volume stands at NIS 200-300 million ($51-77 million) a year, and AHAVA expects a 10% growth in sales in the coming year.
AHAVA is a cosmetics company that manufactures beauty products which contain minerals from the Dead Sea area.
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