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AHAVA store in Berlin (archives)
AHAVA store in Berlin (archives) 

AHAVA expanding to 7 more countries

Dead Sea products to be sold in Poland, Italy, Switzerland, Korea, Greece, Denmark and Cambodia. Company CEO expects 10% growth in sales in coming year

Shelly Pritzker, Calcalist
Published: 10.20.12, 14:49 / Israel Business

AHAVA Dead Sea Laboratories is expanding its international activity and has recently entered seven new markets: Poland, Italy, Switzerland, Korea, Greece, Denmark and Cambodia.


The company's activity currently spans over 35 countries through franchises, distributors and stores (in Berlin and Budapest).


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According to AHAVA CEO Yacov Ellis, "We entered Poland in the first stage through the Super-Pharm chain, and in the meantime it's going well.


"In Italy, where we have not been active for several years, we re-entered through a new distributor into several pharmacy chains. Our re-entry to the Italian market joins our presence in other strategic markets like the United States, France and Germany.


"In Phnom Penh, the Cambodian capital, we are operating through a franchisee's store, which we design – similar to our activity in Singapore."


Ellis adds that the stores are a marginal part of the expansion and that the focus is on sales through pharmacies. The company's sales volume stands at NIS 200-300 million ($51-77 million) a year, and AHAVA expects a 10% growth in sales in the coming year.


AHAVA is a cosmetics company that manufactures beauty products which contain minerals from the Dead Sea area.



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