With grim poll results predicting that Kadima is set to lose many of its 28 Knesset seats this January, the party is gearing towards launching an aggressive election campaign on Thursday – a drive that is expected to take the offensive on Prime Minister Benjamin Netanyahu.
According to a source within the party, the "shocking" campaign will "expose the bitter truth about Netanyahu."
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The source further stated that the campaign is especially powerful because it relies primarily on photographs, not words.
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While the scandalous details that the initiative was promised to reveal were being kept under wraps until the official launch, the party agreed to disclose the campaign's positive aspects.
Shaul Mofaz (Photo: Motti Kimchi)
Kadima Chairman Shaul Mofaz' slogan in the election platform will be "You don't gamble on national security," and the campaign aims to underline his experience with defense and social issues.
"These elections have to focus on whether Netanyahu is worthy of being prime minister, and not on what ministerial portfolios Yachimovich and Lapid will get," a source in Kadima said, referring to the leaders of the Labor and Yesh Atid parties.
"Mofaz is the only one willing to enter this battle against Netanyahu," the source added. "All the rest expect to join his coalition, so they shy away from confronting him.
"We will be the ones to expose the truth."
Kadima has recently hired a new strategist – Motti Morel, who managed Netanyahu's election campaign in 1996 and coined the slogan "Peres will divide Jerusalem."
Moran Azulay is a Ynet and Yedioth Ahronoth correspondent
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