Israeli-American startup Kenshoo, which develops digital marketing management tools, is conducting a $12 million funding round, thereby tripling its value since its last round two years ago, the TechCrunch blog reported Saturday.
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The company, which was founded in Israel
and is managed through its Silicon Valley headquarters, has raised until today an estimated $30 million, according to Tech Crunch, or $44 million, according to IVC Research Center.
The current financing round was led by former Lehman Brothers VC fund Tenaya Capital.
Kenshoo, led by Yoav Izhar-Prato, develops digital advertising management systems. Its technology is incorporated into websites such as Groupon and eBay, X Commerce and ad networks.
Kenshoo's clients include Facebook, Expedia, KAYAK, Omnicom, Sears, Starcom, Tesco, General Motors, Hyatt, Travelocity, HBO and Zappos.
The company manages advertising campaigns at a total worth of some $3 billion, from which it generates tens of millions of dollars in profits. In 2011 its revenue reached an estimated $60-$80 million.
This report was originally published in Hebrew
by Calcalist
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