Israeli-American startup Kenshoo, which develops digital marketing management tools, is conducting a $12 million funding round, thereby tripling its value since its last round two years ago, the TechCrunch blog reported Saturday.
The company, which was founded in Israel
and is managed through its Silicon Valley headquarters, has raised until today an estimated $30 million, according to Tech Crunch, or $44 million, according to IVC Research Center.
The current financing round was led by former Lehman Brothers VC fund Tenaya Capital.
Kenshoo, led by Yoav Izhar-Prato, develops digital advertising management systems. Its technology is incorporated into websites such as Groupon and eBay, X Commerce and ad networks.
Kenshoo's clients include Facebook, Expedia, KAYAK, Omnicom, Sears, Starcom, Tesco, General Motors, Hyatt, Travelocity, HBO and Zappos.
The company manages advertising campaigns at a total worth of some $3 billion, from which it generates tens of millions of dollars in profits. In 2011 its revenue reached an estimated $60-$80 million.
This report was originally published in Hebrew