One sign bears an image of the foreign minister wearing a yarmulke, with the caption reading "Only a strong Shas will prevent religious assimilation." The sign featuring the prime minister reads "Only a strong Shas will care for the underprivileged."
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Minister Ariel Atias, head of the Shas Information Division, said: "We are launching a focused campaign the goal of which is twofold: First, to remind the public that Shas is the social shield of the underprivileged; and second, to stress Shas' struggle to maintain the Jewish identity of the State of Israel, especially in the face of legislation that aims to fracture that identity."
'Only a strong Shas will prevent religious assimilation'
'Only a strong Shas will care for the underprivileged'
As an example of said legislation, a representative of the party said that Shas intended to "Fight initiatives that allow marriage between Jews and non-Jews; initiatives that were conceived by Yisrael Beiteinu, which is now united with the Likud."
According to the representative, the Likud-Yisrael Beiteinu union prompted Shas to come up with a campaign that targets Yisrael Beiteinu chairman – Lieberman – and Likud chairman – Netanyahu – both of whom might damage Israel's Jewish identity and undermine the wellbeing of the underprivileged.
Akiva Novick is a Ynet and Yedioth Ahronoth correspondent
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