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Bennett Photo: Nimrod Glickman
Bennett Photo: Nimrod Glickman
 
 

 

Habayit Hayehudi's interactive Facebook campaign

Right-wing party asks supporters to contribute content to its ads. 'Wisdom of the masses is better than that of any professional,' campaign manager says

Moran Azulay
Published: 12.13.12, 14:02 / Israel News

With the days of verbose, tedious television ads long gone, Habayit Hayehudi has decided to turn to the general public for help in putting together their campaign commercials.

 

Moshe Klugheft, who is running the religious party's campaign, concluded on Wednesday that, "the wisdom of the masses is better than that of any professional." And so, while most of the parties are working on their Knesset campaign ads, Habayit Hayehudi hopes that web users would do the work for them.

 

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The party, which has become one of the most active in the social media, has annouced that its election broadcasts will include videos and graphics prepared by tens of thousands of Facebook users.  


בנט. הולך אל הגולשים (צילום: מוטי קמחי)

Bennett believes in power of Facebook (Photo: Moti Kimhi)

 

As part of the initiative, which is titled "You are our greatest ad," Habayit Hayehudi Chairman Naftali Bennett will turn to his supporters and ask them to upload videos and pictures answering the following question: "What does Habayit Hayehudi (lit. The Jewish Home) means to you?"

 

In the instruction video Bennett explains that "taking pictures with a baby is not exactly my cup of tea. But what we do have in Habayit Hayehudi is you. We believe that you are our best advertisement."

 

Meanwhile, the Central Elections Committee allotted television and radio time slots for the parties' campaign ads. The commercials are to air every day except Friday from January 8-21. Channel 1 will broadcast the ads in Hebrew at 10 pm, Channel 2 will broadcast them at 11:15 pm and Channel 10 at 6 pm.

 

For the first time, the broadcasts will also air on Israel Army Radio.

 

Telem Yahav contributed to the report

Moran Azulay and Telem Yahav are Ynet and Yedioth Ahronoth correspondents

 

 

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