A new Likud election campaign that is geared towards the national-religious sector flaunts an unlikely candidate on the joint Likud-Beiteinu ticket: Moshe Feiglin, an ultra-nationalist, whose success in November's primaries signaled a shift towards the far-right within the party.
Senior Likud officials, headed by Prime Minister Benjamin Netanyahu, waged a bitter war against Feiglin's efforts to make it to the party's Knesset list, but it now appears that the threat posed by Habayit Hayehudi has prompted the party to adopt a different approach.
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The new campaign will feature Feiglin's image alongside several religious Knesset members on the joint ticket, including Tzipi Hotovely, Zeev Elkin and David Rotem, among others. The leaflets are to be distributed at synagogues beginning Friday.
Campaign leaflet with Feiglin at its centerThe campaign tackles several targets at once, dismissing Habayit Hayehudi, Shas, Tzipi Livni's Hatnua and Yair Lapid's Yesh Atid as parties that cater to Israel's other religious sectors. It finally positions Likud as the only viable option for the national-religious public: "The national religious (voter) chooses Likud."
Likud-Beiteinu's joint campaign slogan, "A strong prime minister. A strong Israel," was released Wednesday alongside ads claiming that Netanyahu is the only candidate who can successfully deal with the Iranian nuclear threat.
The number two on the ticket, Avigdor Lieberman, is to be featured on a poster that is slated to be released on Friday. The parties aren't letting the fact that Lieberman has resigned from the role of foreign minister due to an impending corruption indictment interfere with his central role in the campaign.
Akiva Novick is a Ynet and Yedioth Ahronoth correspondent
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