Goldfinger teamed up with Jajah COO and head of Israel operations Amichay Oren to found a startup in the costumer club field.
AppCard, aimed at cellular customer clubs for small and medium businesses, has been operating under the radar from Israel for the past year with only several dozens of employees.
Despite being relatively new on the market, the company is already in its preliminary sales stage and Monday it launched a publicized partnership with US electronics giant, Epson.
Last August, the company raised $6.5 million from Peter Thiel and Sean Parkers' Founders Fund and Google founder Eric Schmidt's fund, Innovation Endeavors. Other investors include Yahoo founder Jerry Yang and businessman Simon Levine.
AppCard aims to replace the excessive number of customer cards shoppers usually carry in their wallet with one unified card that offers personalized coupons and deals from businesses listed in AppCard.
The service is based on a sophisticated business intelligence algorithm developed by AppCard and reportedly increases resale chances significantly.
To date, the service is available exclusively in the United States, mainly in Manhattan. Estimates are that the company has only several thousands of subscribers.
This report was originally published in Hebrew by Calcalist