Israel will hold its general elections
on Tuesday, but according to recent polls, 20% of women
have yet to decide who to vote for; sending the parties on a mad dash to secure women's support.
Labor was the first to launch its women-targeted campaign
on Saturday, after party data suggested that a large percent of undecided women are leaning towards voting Labor.
"Our appeal to women is natural," Labor Chairwoman Shelly Yachimovich
explained. "I, alongside all the women on Labor's Knesset list, am deeply committed to fighting for women's rights. These women will decide the nature of the next government."
Other parties were quick to follow suit: Yair Lapid's Yesh Atid
party chose to stress the fact that they have at least four women candidates in every tier, including the party's shortlist for the top-10 Knesset candidates.
"Yesh Atid will work to minimize the gaps between men and women," former Herzliya mayor and the party's No.3 Yael German,
stands to spend a great deal of the next 48 hours vying for the women's votes as well, by highlighting all of the party-led legislation in favor of women during the 18th Knesset.
is also trying to convince women to vote for the party. Party leader Tzipi Livni
has been meeting with various women's forums across Israel, and has released a series of campaign ads targeting women.
is also appealing to women voters: Ayelet Shaked, is featured in numerous campaign ads urging women voters to "come home."
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