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Valentine's Bouquet

Favorite color for holiday is either red or white (illustration) Photo: Dan Lev
Favorite color for holiday is either red or white (illustration) Photo: Dan Lev
 
 

Over 30 million Israeli flowers hit Europe

Flowers are still one of Jewish state's biggest exports, making big money despite economic crunch

jn1.tv
Published: 02.15.13, 14:42 / Israel Business

VIDEO – Chances are that when you received your flower bouquet for Valentine’s Day on Thursday, the flowers in them were from Israel. Over 30 million Israeli flowers hit flower shops around Europe for the holidays.

 

Video courtesy of jn1.tv

 

Amir Cohen is a third generation flower grower. His colorful Gerbera flowers are sold all around Europe and have already made a name for themselves as unique and of high quality.

 

In his greenhouses in Kfar Yedidia, he grows tens of thousands of flowers a year for both the domestic and international market catering to what his customers want to have in their vases.

 

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“In the holidays most of the colors are red and white ones, and in most of the year it depends on the time of the year," he says. "In the winter time it’s more orange, in the summer time it’s more pink, and in between its yellow."

 

Flowers are still one of Israel’s biggest exports and despite the economic crunch are still making big money.

 

One of the interesting facts about the Israeli flower industry is that it has decided to embrace Palestinian growers and started distributing Palestinian flowers side by side with the Israeli ones.

 

"We know that it is important for the Palestinians to sustain economic ability and we are happy to help them in the process of selling their products abroad," says Ayelet Lavie, brand manager at Harmonie.

 

With the growing numbers of flower growers in the West Bank and Gaza, Israeli distribution companies have become their lifeline to sell their products internationally.

 

 

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