International real estate firm Bercleys is planning a luxury boutique hotel at the Dead Sea at an investment of some NIS 150 million (about $41 million).
Bercleys has also begun building the first Dead Sea shopping mall, at an investment of some NIS 200 million ($54.5 million).
The hotel will include 50 suites on three floors. Each suite will have a spacious balcony, a private swimming pool, a home theater system in the living room, a Jacuzzi in the bathroom, and more.
Hotel guests will also enjoy a luxurious spa, a saltwater pool, a large freshwater pool, a gourmet restaurant, an internal garden, etc.
The hotel will stretch over an area of 1.85 acres, facing the planned mall. Construction is expected to end in 2015.
The interior design will be inspired by the Dead Sea and its landscape, including the use of crystals signifying minerals.
In addition to standard hotel services, guests will have access to a DVD library, limousines and even helicopter services.
According to Bercleys' representative in Israel, Attorney Hagai Adoram, "The decision to build a boutique hotel was a natural one as tourism in the area is developing, even at a period of recession, while hotel occupancy in other cities – like Eilat, Tiberias, Tel Aviv and Jerusalem – is declining.
Bercleys, owned by British Jews led by Jack Green, has initiated dozens of projects across Britain and five projects in Latvia. The company's first project in Israel, which includes two commercial centers, is being built near the Eilat promenade.