Peres' Facebook campaign wins PR prize - Israel Culture, Ynetnews

   Israel News

Israel News
World News
Israel Opinion
Israel Business
Israel Culture
Israel Travel
Digital President

President Peres with Facebook founder Mark Zuckerberg Photo: Moshe Milner, GPO
President Peres with Facebook founder Mark Zuckerberg Photo: Moshe Milner, GPO

Peres' Facebook campaign wins PR prize

Israel Public Relations Association's Roaring Lion award goes to president's 'Be My Friend for Peace' social media campaign

Itamar Eichner
Published: 07.09.13, 13:43 / Israel Culture

VIDEO - The campaign which launched President Shimon Peres' Facebook page was named the 2012 Campaign of the Year on Monday
Personal Talk
Peres talks about love on Facebook / Vita Kairys
President answers Facebook users' questions about life and politics using unique video technology
Full story
as part of the Roaring Lion competition organized by the Israel Public Relations Association (IPRA).


The campaign, which took place in March 2012 and was accompanied by a YouTube clip titled 'Be My Friend for Peace,' won the first place both in the Digital Campaign and Campaign of the Year categories.



The prize was accepted by Ayelet Frish, the President's Residence spokeswoman who run the social media campaign, and Ron Shelly, CEO of Debby & Ron Digital.


Peres had launched his Facebook page together with the social network's founder, Mark Zuckerberg.


The Roaring Lion award was also received by the National Information Directorate at the Prime Minister's Office for its special PR activities during US President Barack Obama's visit to Israel in March.



commentcomment   PrintPrint  Send to friendSend to friend   
Tag with Bookmark to

4 Talkbacks for this article    See all talkbacks
Please wait for the talkbacks to load


RSS RSS | About | Contact Us | Privacy Policy | Terms of use | Advertise with us | Site Map

Site developed by  YIT Advanced Technology Solutions