Close to one thousand Muslim women covered from head to foot took to the streets of Tehran Friday, demanding more strict enforcement of the Islamic dressing code.
"In some parts of the city we can see complete violation of the obligation to wear a veil and cover the body," said Imam Kazem Seddiqui at the University of Tehran just before the demonstrations.
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Meanwhile, Iranian women posted pictures of themselves without head coverings or veils in a Facebook campaign that has gained more than 200 thousand followers.
Participants in the campaign risk more than just condemnation from Friday's conservative protesters however, as Iranian law names the punishment for not wearing the traditional veil headdress as 70 lashes and two months of prison.
An Iranian reporter living in exile in Britain began the campaign on the third of May meaning that the photos have reached hundreds of thousands in just over two weeks.
Many of the images uploaded to Facebook are of Iranian women living abroad who want to show solidarity with the women of their homeland, but many others are of women living in Iran itself