The company’s Liquid Crystal Glass innovation not only allows car windows to switch from opaque to transparent on demand, buts it multi-faceted functionality has essentially reinvented the ways in which users are now able to interact with what people once thought had reached its technological zenith with the advent of tinted glass.
Mercedes and Gauzy have teamed up to bid farewell to the days when looking through a window offered only the scenic views outside.
Now, when the windows are opaque, videos and images are projected onto them in HD quality. When the engine starts, Gauzy’s technology automatically transforms the glass back to being transparent, creating a magical visual effect, the likes of which thus far have been available in science fiction or James Bond movies.
But it is not just the driver and passenger that will be afforded the new opportunity to reap the fruits of this first of its kind technology.
Indeed, Gauzy’s controller includes Wifi, location and time based messages, allowing for the communication of strategic and targeted content, much like Facebook and Google already do.
For the advertising world, therefore, Gauzy’s ingenuity, when meshed with the automotive industry, has produced nothing short of a revolution in the world of advertising.
Gauzy co-founder Eyal Peso, told Ynetnews of his elation at his company’s new breakthrough, and the privilege of witnessing his product blossom into a what is now poised to become one of the hottest appliance in the car industry.
"I am delighted to exhibit the world with the latest development of Gauzy, in collaboration with Daimler, to enable a brave new world of automotive smart messaging on LCG(R) embedded car window glass,” Peso said.
“The fact we can have a transparent glass window to become an HD display and vise versa can yield huge revenue and business potential for a growing automotive industry."
Gauzy’s new feat is the culmination of a collaborative project stretching across several years with Mercedes.
Indeed, last July, Peso announced that the company had been working in collaboration with Mercedes-Benz Cars Daimler AG for the past three years.
The surprise announcement came during a prestigious automotive high-tech competition held in Stuttgart, Germany, during which Gauzy was selected among the final ten in a competition which originally began with hundreds of international ambitious start-ups.
Shortly thereafter, its groundbreaking technology attracted $7 million of investment from the US and Asia in its latest round of fundraising, making it one of the most promising companies produced by the Israeli market.