Now even animated characters appear to be a no-go.
The PR company promoting Smurfs: The Lost Village movie, which opens Thursday in Israel, says it has removed the images of Smurfette—the only female among the Smurf characters—from promo posters in the central Israeli city of Bnei Brak.
The Mirka'im-Hutzot Zahav company said it did so as not to offend the city's ultra-Orthodox residents.
The original poster shows Smurfette alongside friends Brainy, Clumsy and Hefty. But in Bnei Brak, she's nowhere to be found.
The ultra-Orthodox press in Israel has previously avoided publishing pictures of Hillary Clinton during last year's American presidential race.