Exports increase for Passover
Wine, matzos exports rise ahead of Passover holiday, totaling nearly $12 million in sales
Prior to the coming Passover holiday, wine exporters dispatched approximately 22,000 bottles to hikers and Israelis travelers traveling in Thailand, India and other Asian countries, according to Shauli Katzanelson, vice president of the Export Institute.
In 2007, wine exports for Passover grew by 14% and totaled $7.75 million, while matzos exports grew by 10% and totaled $4 million.
Katzanelson said that approximately 2.8 million bottles were exported to Jewish communities around the world for Passover.
Wine was exported mainly to the United States, France, England, Canada, Australia, Russia, Italy, Germany, Holland, Japan, Brazil, Singapore, Switzerland, Romania, Poland, Nigeria, Taiwan, and others.
The average price of a bottle of Israeli wine abroad is 60 shekels. Among the wines exported were reds wines, white wines, Kiddush wines and dessert wines.
Matzos were exported mainly to the United States, Canada, Russia, Ukraine, Europe, Australia, New Zeeland, South Africa, Kenya, Tanzania, Zambia, Ghana, Nigeria, and Singapore, which then transfers them to Malaysia, Indonesia, Ethiopia and Egypt.
This year, healthy alternatives to traditional matzos are in demand, such as whole wheat and rye matzos.
Reprinted with permission of the Israel Export and International Cooperation Institute