Half of the households in Israel have a habit of buying low-calories products, a survey conducted by the Food Industries Association at the Manufacturers Association of Israel on the issue of food expenses revealed.
Some 32 percent of households buy low-calorie dairy products, yogurts and cheese. The data reveal that in the past three years there has been a rise in the number of households purchasing low-calorie bread, rolls and pitta bread, from 19 percent in 2003 to 25 percent today.
A datum which may come as a surprise to beverage manufacturers, who are working to develop different "light" drinks, is that in the past three years there has been a drop in the number of households buying low-calorie soft drinks, from 22 percent to 19 percent today.
The survey also reveals that more consumers buy low-calorie sweets. In 2003, 8 percent of consumers bought low-calorie candies, compared to 12 percent today. Some 10 percent of household in Israel purchase low-calorie granola and cornflakes, while 12 percent use artificial sweeteners.
A rise has also been noted in the number of households buying low-calorie jams and spreads – from 3 percent three years ago to 10 percent today. Some 7 percent of Israeli households reported that they purchase low-calorie sweets and chewing gum.
The poll also revealed that the Israeli public is purchasing more low-calorie ice cream, sausages and pastrami, and even low-calorie dressings and soups.