Chocolate market growing (Archive)
צילום: איי פי
Poll: Israeli chocolate consumption doubles
Dun and Bradstreet survey ahead of Rosh Hashana finds that Israelis consume an average of 3 Kgs of chocolate per capita per year
A survey carried out by the Dun and Bradstreet business information company ahead of the Rosh Hashana holiday found that Israelis consume an average of 3 kilograms (6.6 pounds) of chocolate per capita per year.
The past five years has seen a 100 percent increase in the per capita chocolate consumption, the study found.
The study also revealed that Israelis eat twice as much chocolate in the winter months as in the rest of the year.
D&B economists said the increase in chocolate consumption resulted from the increasing number of chocolate products on the market, as well as the entry of new competitors into the market.
In 2005, about 68 percent of purchased chocolate was bought from chain supermarkets, while the remaining 32 percent was bought from specialty shops, kiosks and gas stations.
Individually wrapped chocolate snacks constitute 50 percent of sales, chocolate bars account for 25 percent, chocolate spreads for 15 percent and gift boxes of chocolate for 10 percent.
According to statistics, Switzerland is the largest per capita consumer of chocolate, eating 10 kilos of the cocoa confection yearly. Although Israel trails behind the Swiss standard, it far surpasses the Chinese, who eat a mere 50 grams of chocolate per year. According to the Hershey food co., American eat roughly 4.7 kilograms of chocolate each year.
