Nielsen Buzzmetrics, another deal
US media research company to buy BuzzMetrics
Nielsen, which holds 58 percent of Israeli company, plans to by out remaining shares. Deal estimated at over $100 million
American company Nielsen Media Research will purchase the remaining 42 percent of Israeli company BuzzMetrics.
The deal is estimated to bring in over $100 million, and is expected to be finalized by the end of the month.
Nielsen has been a shareholder of the BuzzMetrics company since January 2005, and has been the controlling shareholder, owning 58 percent of the company's stocks since February 2006.
BuzzMetrics operates a research and development center in Herzliya and a marketing and sales headquarters in the United States.
Nielsen has also recently announced the upcoming purchase of search engine rating company NetRatings.
Upon the completion of these deals, the merged companies Nielsen NetRatings and Nielsen BuzzMetrics will be operating under one service unit run by Itzhak Fisher Chairman of Nielsen BuzzMetrics.
Nielsen CEO David Calhoun said that these acquisitions would allow the company to provide its customers with deeper, unprecedented understanding of consumer behavior.
