VIDEO- IDF operates in Gaza, but terrorists keep on firing: At least 3 Grad rocket fired from the Gaza Strip Sunday afternoon landed in Ashkelon, marking the first time the large southern city was hit today. An Israeli girl sustained light shrapnel wounds in the attack and was taken to hospital. One rocket hit a home and caused great damage while several people suffered from anxiety as a result of the latest barrage. Firefighters dispatched to the scene evacuated residents from the landing site and were working to disconnect energy sources in the area in an effort to prevent further damage. Troops continue to operate in Gaza. Video: Infolive.tv Also in the afternoon, the "Color Red" alert could be heard in Sderot and western Negev communities. A Qassam rocket landed in the Shaar HaNegev regional council, while at least two more rocket landed in Sderot. No injuries or damages were reported in the latest attacks so far. Several more rockets landed in Sderot later in the afternoon. Meanwhile, four IDF troops operating in Gaza sustained light wounds and were taken to hospital for treatment. However, despite the massive IDF operations deep within Gaza Strip territory over the weekend, rockets launched by Palestinians continued to land in the western Negev area Sunday morning. More than 40 rockets hit the region since the early morning hours. Four people were lightly wounded and a dozen others suffered shock after Qassam rockets landed in Sderot and western Negev communities earlier in the day. Building damaged by rocket in Sderot's industrial area (Photo: Yael Branovsky) Meanwhile, Prime Minister Ehud Olmert pledged during a cabinet meeting Sunday that the military operation in Gaza will continue. "We shall act against the terrorist organizations and against those who launch the attacks, in accordance with the government's decision," Olmert told the cabinet. "If anyone believes that by expanding the rocket range he will be able to reduce the strikes against the terror groups – he is gravely mistaken. "It should be made clear that the State of Israel has no intention to stop fighting them even for one moment," the prime minister stressed. Following the escalating situation in the south, Natal – The Israel Center for Victims of Terror and War had opened a support hotline at 1-800-363-363. Tova Dadon, Yael Branovsky and Hanan Greenberg contributed to this report