LONDON - In a lavish event held last Thursday at the Nobu sushi restaurant in London, the Nobu Group partners announced the establishment of a new hotel in Herzliya for an investment of NIS 600 million (approximately $178 million.)
Both partner Robert De Niro and his son Raphael, who was due to attend. were absent. Attending the event were Chef Nobu Matsuhisa as well as the former-Israeli partners Meir Teper and Richie Notar and the Israeli partners in the project – the Strauss family and the Tidhar Group. Also joining the event were Paris Hilton and her beau.
“We have faith in the Israeli economy,” said Notar, adding that partner De Niro has personally attended the meetings with architect David Rockwell, regarding the design of the hotel planned to be erected above the Arena shopping mall, owned by Jacky Ben-Zaken and partners.
The hotel will open its gates within two years and will feature 225 rooms. According to Sales Director, Sigal Ben-Moshe, all rooms will be available for purchase from $600,000 for a studio to $1.7 million for a penthouse. The sales concept is that the property owner will receive an annual refund of up to 5% and additional percentage from the project’s profits.
The Herzliya hotel will be built in Japanese-style architecture, featuring a large SPA club designed to provide business people with a relaxing, innovative meeting place.
According to Tidhar Group, the partnership with Nobu and the Strauss family may expand into additional hotel branches as the partners seek other sites in Greece and Eastern Europe.