El Al Israel Airlines and the Jewish National Fund (JNF) are partnering to provide passengers with another memorable connection to the Jewish state. Anyone in North America who purchases an El Al roundtrip ticket to Israel online at www.elal.com will have a tree planted in their honor. Once the purchase is completed, the passenger receives a certificate via mail or email that El Al and JNF are planting a tree on their behalf. “It is appropriate for El Al and JNF to partner and provide this symbolic and environmentally friendly gesture,” commented Offer Gat, vice president, El Al Airlines, North and Central America. “The planting of these trees further enhances the beauty of Israel and El Al is proud to play a small part.” “It is a natural fit for JNF and EL AL to work together,” said JNF CEO Russell F. Robinson. “The mission of JNF has been and always will be to care for the land and people of Israel. Whether it’s planting trees, managing water resources, sustainably developing the Negev desert, promoting tourism, or driving pro-Israel dialogue on college campuses, our hearts, minds, and vision are about Israel.“