PR campaign. Ariel
Photo: Doron Sheffer
New York Times publisher Arthur Sulzberger, Jr. and the influential daily's executive editor Bill Keller visited the West Bank city of Ariel on Wednesday.
According to the Yedioth Ahronoth newspaper, the American executives were given a tour of a number of settlements as part of a PR campaign launched by the Yesha Council.
During their 24-hour stay in Israel, Sulzberger, Keller, the editor of the New York Times' editorial page and the paper's foreign desk editor met with Prime Minister Benjamin Netanyahu and his Palestinian counterpart Salam Fayyad.
As part of their tour of the West Bank, Sulzberger and the editors visited the Barkan Industrial Park, which is an important source of employment for both Israelis and Palestinians. Following a meeting with Yesha Council chairman Danny Dayan, the New York Times executives continued to the Ariel University Center of Samaria, where Chancellor Yigal Cohen-Orgad spoke to them about the Arab students who are enrolled in the institution.
Some 160 opinion leaders from all over the world have visited the West Bank over the past six months.
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