Matisyahu. 'It's not about Jewish or non-Jewish'
Photo: Beau Grealy

Matisyahu backs Israel's efforts in Haiti

(Video) Hasidic reggae musician teams up with NU Campaign in support of Israel Center for the Treatment of Psychotrauma, to highlight their work following last year's devastating earthquake. 'It's about human beings helping other humans,' he says

VIDEO - Grammy Award Winner Matisyahu has teamed up with Israel Awareness Brand NU Campaign in support of the Israel Center for the Treatment of Psychotrauma ("ICTP"), highlighting their ongoing work in Haiti, following last year's devastating earthquake.


In a video clip launched by NU Campaign, Matisyahu explains his motivation to support ICTP: "It's not about Jewish or non-Jewish or where you are from. It's about human beings helping other humans."


In the wake of the 250,000 deaths and a dire humanitarian situation, Professor Danny Brom, Director of ICTP, and other staff flew into Haiti, working with parents and teachers, teaching them coping and resilience skills and providing support to the volunteers.


They are now in the process of launching a three-year therapy program within the Haitian education system.


In the past ICTP sent teams to Sri Lanka in the wake of the Tsunami and the USA in the wake of Hurricane Katrina.



NU Campaign Co-Directors David Kramer and Michael Lawrence teamed up with musicians, authors, non-profit organizations to promote the work Israelis do at home and abroad. Proving trendy and popular to a range of populations across the globe, NU Campaign is fast becoming one of Israel's most unique and innovative social action platforms.


"Here at the NU Campaign we aim to inspire people worldwide to support Israeli causes through fashion, art and pop-culture", explains David Kramer. "Israel has become a global leader in social innovation and activism and we believe that is something to be proud of and take part in."


Promoting and selling Matisyahu's "Text Tee" shirt through their website, NU Campaign contributes a significant portion of sales to ICTP.



פרסום ראשון: 02.10.11, 09:35
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