Bezalel, Israel’s leading academy of art and design, and one of the top art schools in the world, is turning the whole of Israel into an art gallery, from February 16 to 26.
Some 1600 students from all eight of Bezalel's art and design departments will contribute one piece of artwork to the largest outdoor exhibition ever in Israel. Each piece of art is being reproduced on billboards and they will be distributed and displayed across the country.
Artwork at bus station (Photo courtesy of Bezalel)
An online gallery on the Bezalel website will allow people to view all projects in their locations across Israel and will show the location of each project (city and street).
The exhibition is being used as a way of raising awareness of the academy's work, driving registration for new students, and inviting interested candidates to come to the academy's open days on 22nd February and 8th March. The project has been devised in cooperation will the advertising firm, Shalmor-Avnon-Amichay Y&R.
It is the most ambitious and wide-ranging campaign that Bezalel has ever run, involving more faculty members and students than ever before. Like previous Bezalel campaigns, this one will also say: "Join the ranks of Bezalel graduates."
Professor Arnon Zuckerman, president of Bezalel Academy said: "All of us at Bezalel are excited to be part of this bold project. We wanted to communicate to the public what a depth of talent Bezalel produces and what a wide range of disciplines and influences we cover. We are hugely proud of the wonderful work that our students produce.
"At the same time, Bezalel's illustrious history and its position at the vanguard of Israeli art and design means that it is very much part of the fabric of the state of Israel. Therefore, it is fitting that we are showing the academy's work throughout the country. We hope it will inspire future artists and designers of the finest caliber to join us at Bezalel," he said.
The exhibition opens on February 16 and the projects will be featured for 10 days.
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