The two new stores will join the four branches which were opened in 2010 in Tel Aviv's Azreili Mall, Jerusalem's Malcha Mall, Haifa's Grand Canyon shopping center, and Kfar Saba's G Center.
The Petah Tikva store will be the first in Israel to sell the Modern Classic men's line – a classic and tailored collection, alongside clothes for women, men, youth, children and babies, which are also sold in all of the chain's other stores in Israel. The two-floor store stretches over 2,000 square meters (21,500 square feet).
According to Match Retail, H&M's franchiser in Israel, additional stores will open this year in the cities of Rehovot and Herzliya. Gift certificates will be handed out to the first buyers during the opening of the two new stores this month.
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