The TechCrunch Disrupt cup is back in Israeli hands: Israeli startup Shaker took first place in the prestigious TechCruch Disrupt competition for startup firms held by TechCrunch – a leading tech blog.
This is the second time an Israeli contender takes home the cup after a year and a half ago Soluto won the competition.
In addition to the prestigious cup, Shaker's founders Ofer Rodenstein and Gad and Jonathan Maor will take home a $50,000 check but more than that – they will enjoy the prestige and publicity that comes with the spoils.
Shaker's application brings up a virtual pub with avatars of other online users. Above each avatar is the profile picture of that user. Users can walk around the pub and check out other conversations and even join in (conversations are textual at this point).
In order to simulate the atmosphere in a pub, the application includes loud background music and uses can even buy each other drinks.
The TechCrunch Disrupt competition is one of the most important in the industry due to the plethora of new and interesting startups that gain exposure through the event and the wide media coverage they receive.
In the last competition, which was held in New York as well, four Israeli startups participated, among them BillGaurd which took second place.
Two other Israeli startups participated in the competition alongside Shaker: Farmigo, which made it to the finals, is a developer of a platform for the formation and location of online purchasing groups to purchasing produce directly from growers; and Tonara, which develops iPad which develops digital sheet music.
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