London 2012

BBC unveils animated 2012 Olympics trailer

Clip shows Britain becoming one endless Olympics arena in stunning animated campaign

Vita Kairys|Published: 07.10.12 , 08:19

The BBC has uploaded a promo for the London 2012 Olympic Games to Youtube. The animated one minute clip presents Britain's scenery as it slowly becomes one massive sporting arena.

BBC London 2012 Promo

The BBC explained that they wanted to create a unique campaign that would faithfully reflect the network, which will be broadcasting the Olympic Games in less than three weeks.

“Animation enabled us to deliver to this brief and helped us create something really special for the BBC’s London 2012 campaign,” BBC 2012 marketing head Louisa Fyans noted.