"It's a word-association game based on an original patent, which changes the rules of the game and demands that contestants possess not just general knowledge but also creative thinking," Roy Even Tov told Ynet recently.
In the final version of "The Common Denominator", three contestants must reveal what two general culture terms have in common, for example the common denominator between the Mona Lisa and Bar Refaeli (the answer: Leonardo).
Each program consists of three rounds, and the last contestant can win up to £25,000 (about $40,000).
The 40 episodes which have already been ordered will be filmed next month and aired every evening starting in early 2013. The British version of the show will be produced by David Flynn, who created the format of "The Million Pound Drop."
Channel 4 is a British public-service television broadcaster which will celebrate its 40th anniversary this November. Its broadcasting schedule includes reality formats such as "Big Brother," the highly-esteemed mini-series "Black Mirror," and American shows like "Desperate Housewives."