Israeli startup company Dynamic Yield has announced it has secured $2 million in Series A funding from a number of interesting investors, including the New York Times company, which publishes newspapers like the New York Times and Boston Globe.
Other investors are the Innovation Endeavors venture capital fund, owned by Google Chairman Eric Schmidt, which is highly active in Israel and has already invested in several Israeli companies such as Soluto, BillGuard and Any.DO; and the Bessemer Venture Partners, whose activity in Israel is headed by Adam Fisher.
Dynamic Yield, which was founded in 2012 and is based in Tel Aviv, plans to expand following the financing round and open an office in New York.
The company has developed a real-time audience personalization software that increases revenue yield and key engagement metrics for online publishers and e-commerce websites.
The company's founder and CEO is Liad Agmon, who formerly headed the Onigma company which was sold to McAfee, and Delver which was sold to Sears.
Another founder is Omri Mendellevich, who served as an engineer in the Israel Air Force and worked in Symantec and other startup companies.