President Peres with Facebook founder Mark Zuckerberg
Photo: Moshe Milner, GPO
VIDEO - The campaign which launched President Shimon Peres' Facebook page was named the 2012 Campaign of the Year on Monday
as part of the Roaring Lion competition organized by the Israel Public Relations Association (IPRA).
President answers Facebook users' questions about life and politics using unique video technology
The campaign, which took place in March 2012 and was accompanied by a YouTube clip titled 'Be My Friend for Peace,' won the first place both in the Digital Campaign and Campaign of the Year categories.
The prize was accepted by Ayelet Frish, the President's Residence spokeswoman who run the social media campaign, and Ron Shelly, CEO of Debby & Ron Digital.
Peres had launched his Facebook page together with the social network's founder, Mark Zuckerberg.
The Roaring Lion award was also received by the National Information Directorate at the Prime Minister's Office for its special PR activities during US President Barack Obama's visit to Israel in March.