The milkshake of Max Brenner, a restaurant chain owned by Israel's Strauss company, has been chosen as one of the best of its kind in America.
The chain has four restaurants and chocolate bars in the United States: In New York, Philadelphia, Boston and Las Vegas. Its fifth branch is expected to open next month in Bethesda, Maryland.
The USA Today daily has ranked the shake served at the company's New York restaurant as one of America's top 10 milkshakes.
The newspaper conducted a special examination of the popular ice cream drink, selecting 15 restaurants which serve the best milkshakes in the US. Getting "chocolate by the bald man" (Max Brenner's logo) was defined in the article as a New York experience.
The paper reviews the Israeli chain's history, noting that it offers 11 different shakes, including the particularly recommended Pure Chocolate Granita.
Max Brenner has 45 restaurants and chocolate bars worldwide – in the US, Israel, Singapore, the Philippines and Australia – making it one of the most popular Israeli chains in the world. Most of the chain's branches operate in a franchise system.