The social networking giant has announced that its app for feature phones, Every Phone, has officially hit the 100 million user mark.
The app enables users who do not own a smartphone to access Facebook. It is powered by technology developed by an Israel-based mobile platform called Snaptu. The platform was co-founded by Makavy in 2007 and was acquired by Facebook in 2011.
Since its acquisition, Snaptu has been used to enable low-end devices to access the social networking website.
Facebook Growth Manager, Ran Makavy, made the announcement in a blog post stating that this important figure comes even as the social networking site is following its mission to make the world more open and connected, regardless of the mobile device a user owns.
With India being the largest beneficiary of the app, other developing markets such as Indonesia and the Philippines are also major users of Every Phone. Non-smartphone users are inclined to use Facebook for Every Phone since its access does not consume as much data as other Java apps and mobile sites.
According to tech website Tech2, the technology has ensured that about 3,000 devices from most manufacturers around the world can use the app natively.
The team has even partnered with service providers and mobile operators around the world to make sure the website is either free to access or is available at discounted rates for users.
Reprinted with permission from Shalom Life