Israel's largest café chain, Aroma Israel, is raising prices on its takeaway menu by merging it with the more expensive coffee shop menu.
The move will see prices go up by 2.8% to 10%.
Customers who have been buying a cup of coffee to take to the office will now be asked to pay NIS 8 (about $2.25) for an espresso, NIS 13 ($3.65) for a large cappuccino and NIS 16 ($4.5) for hot chocolate – NIS 1 ($0.3) more for each beverage.
After increasing prices less than year ago, fast food chain applies 2% price hike on most items on menu. 'There was a rise in input prices,' company explains
Pastry prices will also increase by NIS 1. The price of a small cappuccino remains NIS 11 ($3). A coffee and a pastry will cost NIS 19 ($5.35) instead of NIS 18 ($5.05).
An omelet, tuna or avocado sandwich will now cost NIS 29 ($8), up from NIS 26 ($7.3). The price of a salmon sandwich will go up from NIS 30 ($8.4) to NIS 33 ($9.25). A personal tuna salad will cost NIS 35 ($9.8) instead of NIS 31 ($8.7).
Aroma Israel said in response that "the chain has increased prices after avoiding price hikes for three years, absorbing two VAT hikes and additional increases in the prices of electricity, water and salary costs. Even after the price hike, Aroma remains the cheapest among all café chains in Israel."
Aroma Tel Aviv, which serves as a separate chain, has yet to increase prices and says it has no plans to do so in the near future.