Johnny from Haifa took Apple by storm

Srouji, an Arab-Israeli who studied at the Technion, was formally announced as the US giant's VP of hardware over the weekend.

Johny Srouji, an Arab-Israeli from Haifa, was announced as Vice President of Hardware Technologies at Apple over the weekend when his picture was added to the company's leadership page.



Srouji received his Bachelor's and Master's degrees from Israel's premier institute of technology, the Technion. He was raised in downtown Haifa and moved to the US in 2008 after serving in senior roles at both Intel and IBM in Israel.


He joined Apple to lead the development of the company's first native cellular chip, the A4.


He was first appointed as a vice president three years ago, and was promoted to his current position last year. Srouji, according to the company's page, reports directly to CEO Tim Cook.


Apple's leadership page has only featured some of its senior officials throughout the years. But the company came under fire recently for its lack of diversity in senior positions.


The criticism elicited a response when the page was updated over the weekend to include a few more faces, Srouji among them.


Despite the geographic distance from home, Srouji has maintained involvement in Israel; he was closely involved with setting up Apple's first R&D center in Israel in 2011.


According to some reports, Srouji pushed for the project to be built in Haifa, where he was raised. After its first incursion into Israel, Apple opened additional R&D centers in Herzliya, Tel Aviv and Raanana.


In recent years the US technology giant purchased a number of Israeli firms: PrimeSense for $350 million in 2013 and Anobit for $400 million in 2011.


פרסום ראשון: 08.17.14, 21:44
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