Six years after entering the Israeli market, British low-cost airline easyJet has introduced a new route between Tel Aviv and Amsterdam. The airline is currently the second largest operating out of Tel Aviv, and the addition of the new route is part of the natural growth in demand as a result of the open skies agreement between Israel and the EU.
The new route is the 10th easyJet route from Israel, after London (Luton and Gatwick airports), Manchester, Paris, Milan, Rome, Berlin, Basel and Geneva.
EasyJet Network Development Manager Neil Slaven, who is in charge of the routes to Israel, visited the country several months ago and indicated that the company had conducted research which pointed to the profitability of an Amsterdam-Tel Aviv route.
EasyJet has been active in Amsterdam since 1996. Although it only opened a main office in the Dutch capital about a year ago, it has been operating flights from there to more than 20 destinations across Europe. It was only a matter of time before the company would seek to operate flights from the city to Israel as well, as Amsterdam is considered a popular destination among Israeli passengers and European tourists.
EasyJet CEO Carolyn McCall said in a recent conversation with Israeli reporters that the company planned to add routes and flights to Israel based on demand. She added that the company's flights to Israel positioned it as one of the airlines with the highest volume of activity in the country and that she planned to remain in that position.
"We will increase the number of routes to Israel and constantly look into new destinations," she said, adding that when the company first began its activity in Israel most of its passengers were incoming tourists. Within a short period of time, the number of Israelis using the company's services jumped to 40 percent.
According to a company press release, "Starting fares from Tel Aviv to Amsterdam are priced from €48.49 Euro (taxes included, one direction) and from Amsterdam to Tel Aviv €46.47 (taxes included, one direction)*"
On sale from Thursday, the airline will operate the route four times a week on Mondays, Wednesdays, Thursdays and Saturdays, year-round. The first flight departs on October 26, 2015.