Last month, a Russian passenger plane crashed in Sinai in an attack which the Islamic State claimed responsibility for, leaving 224 passengers and crew members dead. Last week, a Russian warplane was downed after entering Turkey's airspace.
These two incidents are expected to lead to a sharp drop in Russian tourism to both Egypt and Turkey, and Russian travelers are looking for an alternative for the cold winter months.
"What exactly can we offer tourists who have gotten used to all-inclusive hotels at a level which cannot be found anywhere else in the world?" says a Israeli travel agent who is active in the Russian market. "Hotels in Netanya, Ashdod or Ashkelon? Hotels in Eilat?
"Along Israel's entire shoreline, there are hardly any hotels which meet the Turkish hotels' standards. Not to mention the level of service, accommodation, and the prices of course."
'Russian tourism corporations may go bankrupt'
A total of 4.479 million tourists from Russia visited Turkey in 2014, making up more than 12% of all tourists arriving in the country. While 2015 saw a 20% drop in the number of Russian tourists in Turkey, they still made up about 10% of all of the country's tourists - an extremely significant figure.
"If Russian tourism to Turkey stops, many tourism corporations in Russia may god bankrupt, and many hotels in Antalya could find themselves in a big problem," the Israeli travel agent says. "But with all our desire to capture a share of the Russian market after the tourists abandoned Sharm, and following Putin's call on Russian citizens not to travel to Turkey, the chance of seeing masses of Russian tourists flooding Israel is very slim."
Meanwhile, Turkish Airlines has said it will allow its Russian customers to change their flights dates and destinations after the Kremlin's announcement of a possible aviation boycott between the two countries. At the moment, the flights between Turkey and Russia are still going ahead as scheduled.