Since having announced in January its entry into the Israeli market, the management at Netflix has received multiple requests from Israeli consumers for Hebrew subtitles for programs offered in the country. Netflix has replied that it was merely a matter of time and that the process, though incremental, will result in translated subtitles for media offered in Israel.
On Sunday, 36 films' Hebrew subtitles were released, including Fincher's Seven, Kubrick's The Shining, the Wachowskis' Matrix trilogy, and Nolan's Batman Begins.
At the January CES convention in Las Vegas, Netflix employees promised that Hebrew subtitles would be added in stages and clarified that the matter would be tested in the Israeli market according to the breadth of its requirements.
Netflix officials have also clarified that any program whose broadcasting rights have been purchased by an Israeli broadcaster will not be translated.