The aim of the design, according to the late Halbum, was “to design a human head that was so big that it would influence the thoughts of people.” His original intention was to “promote messages of peace and human solidarity in every place in the world where the balloon went.”
The balloon was designed in the shape of a human face with no particular color. During its creation, Halbum said, “The head represents humankind without any regard for race, religion, and without prejudice or predispositions. It makes us to understand that underneath we are all human beings.”
The slogan of ‘The Head’ is ‘Use your head - follow your heart’ which seeks to convey the message that human beings are inclined to follow their heads from than than their hearts.
The balloon was brought to Rabin Square by Skytrek as part of the balloon festival which took place last Thursday and Friday in the Negev where ‘The Head’ also appeared along with many other hot air balloons.