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World ORT unveils a major rebrand

World ORT - an image of unity, connection and belonging in divisive and polarized times.

World ORT, the world’s largest Jewish education and vocational training NGO, has revealed its rebrand.

 

The change emphasises ORT’s unique ability to provide educational solutions to communities worldwide, through its global network of schools and programs.

 

The stripped back logo, centred on the two-toned O of ORT, represents World ORT’s status as a global service provider, its national organizations working together toward a common goal. It also symbolizes ORT’s enabling of its students and communities to reach out, to connect and to form bonds that stretch beyond national, religious and generational boundaries.

The tagline–Impact Through Education–reflects ORT’s mission to use education, driven by Jewish values, to effect positive change for individuals, for their communities and for the world at large, as they develop 21st century skills, as well as the confidence and the social responsibility to use those skills for the greater good.

 

It covers the implicit story of ORT’s relevance today and the impact it delivers. It goes to the heart of how the organization is relevant today and for tomorrow and harnesses the heritage of yesterday.

 

 

World ORT CEO Avi Ganon, appointed last September, likened the adaptation of World ORT’s brand to the adaptability of the organization itself.

 

“ORT’s longevity is due to its ability to meet the most pressing needs of the time, whether teaching crafts and trades in 19th century Russia, vocational skills to displaced persons after the Second World War or, as today, being world leaders in STEM education. Our rebrand reflects our goal to provide 21st century solutions to 21st century needs around the world. It illustrates the continued importance of ORT today: working with humility and simplicity, through education, to hand individuals and communities the tools to exceed their potential, helping themselves and wider society,” he said. 

 

Designed by Israeli branding company FIRMA, the rebrand was revealed to delegates at World ORT’s annual Board of Representatives meeting, currently taking place in Buenos Aires, Argentina.

 

Chief Relationship Officer Avital Govrin, who oversaw the process, believes that the unveiling marks the beginning of a new, confident phase for the organization.

 

“We have tended to hide our light under a bushel in recent years, but this award-worthy rebrand will help us to tell our story to a wider audience: though we are proud of our storied past, we are an organization for today and tomorrow, and are passionate about placing the future in the next generation’s hands,” she said.

 

About World ORT:

Active across five continents and 37 countries, ORT is saving and lifting lives through STEM education by providing the facilities, expertise and global connections to enable people young and old, from all backgrounds, to succeed in 21st century employment and society. Also instilling in them Jewish values of social responsibility and respect for others, ORT is lighting the path for prosperous living and global understanding.

 


פרסום ראשון: 05.14.18, 15:06
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